The careful selection of raw coffees, depending on the source, the processing, the species the size and development, is the basis for the production of quality blends, this is only possible thanks to the knowledge and experience gained in years of activity.
Coffee is a product of nature and therefore it is possible that some lots do not have the quality requirements suitable for our blends. For this reason, we put to the test all the coffee lots we receive with roasting and tasting tests, evaluating their organoleptic characteristics in order to ensure consistency in the quality of our products.
All our blends are roasted with our drum roaster at low temperature, ensuring full flavour development for each coffee bean.
It is essential to us that the roasting gets done directly by the expert hand of our master roaster, that with his experience and expertise can calibrate the process on every single batch and on every blend.
Indeed, not all the raw coffee beans are equal, depending on the origin, the species, the processing and harvest period they have different roasting behaviors, which means a big challenge for the roaster, who has to steer the roasting process according to the green coffees characteristics.
For the packing of our products we use an automatic packing machine of the latest generation equipped with a degassing valves applicator, in combination with a semi-automatic packing machine for smaller lots, so to ensure speed and flexibility both in small and large productions. All our blends are produced exclusively in grains and packed few days after roasting, this because only packing fresh coffee in beans can minimize the oxidation of its delicate aromas, which would otherwise degrade quickly if the coffee was packed already ground.
Since the founding of the company the main distribution channel has been the Ho.Re.Ca industry, we supply bars and restaurants in the western
part of the province of Verona, providing to espresso professionals the necessary assistance and advice to always serve an excellent espresso
Alongside this traditional distribution channel, we work together with wholesalers and importers from different countries who appreciate above all the quality of our products, but also the speed, timeliness and accuracy of our order fullfilment. Finally, our customers can find our products also at our roasting facility where our factory shop is active our factory shop, fully equipped with a tasting room where our products can be tasted prepared with professional equipment.
Caffè Roen s.r.l
Via Marconi 20 37010 Affi (Verona) - Tel. +39 045 6201131 - P.IVA 04166750234
Monday - Friday 8:30 - 12:00 \ 14:30 - 18:00
Saturday 8:30 - 12:00